Many donors make light fundraising

Napa Valley band Maere are financing their first music video using Kickstarter

You can watch the teaser here:

http://vimeo.com/filament/maereteaser

One of the oldest adages in finance is that it takes money to make money.  It’s a simple fact: money is required to create whatever product you plan to sell in order to make more money.  In the music industry, that adage can be altered to read that it takes money to make records.  Or videos.

Maere is a very talented and creative atmospheric rock quintet based in Napa Valley, California.  They formed in 2009 and recently completed their first album and needed to film a video to accompany their first single.  But, like musicians from time immemorial, they were broke and needed outside financing.