Putting together an electronic press kit

What every band needs to know

Your press kit allows journalists and booking agents to get a feel for your act and what you have to offer. It is a teaser of sorts, giving people enough information to make them want to find out more, to write about your band, an upcoming show, or even to decide to book you. They have been used since the dawn of the modern musical era (Elvis had one), but are now even more important as bands have taken on more and more responsibility for promoting themselves. They have also become easier and easier to put together.

The EPK contains the same info as its print cousin, but since it exists on the web, it is accessible wherever web access is available. Web presence allows people to come find you, rather than relying solely on you getting the word out. From your EPK, they will learn some background history about the band, including who the members are and how they got together. They can sample your music and get an idea of what constitutes the band’s individual sound. Other things to include in your EPK: band photos, press releases, testimonials, stage setups and band requirements. Remember: the EPK is aimed at media outlets, not your fan base. Keep it interesting and informative.

Several websites are out there to help you get started. If you are a member of ReverbNation, for example, they have several ready-made templates that can get you up and running almost instantaneously. Or take a survey of EPKs from your favorite bands to get some creative ideas.

Whatever you wind up building, keep some things in mind. 1) Be professional. This is not the place to play a full length, low quality video of your band in the garage. Pick two or three of your best songs, make high quality recordings, and showcase those tracks. 2) Photos should also be of the best quality. Remember: if you want to be a rock star, you must play the part. 3) Make full use of the tools available on the internet. With some preparation, you should be able to complete a professional EPK in under five hours for little or no money. 4) You don’t get a second chance to make a first impression. Edit your site meticulously. Avoid the pitfalls and errors of the newbie by going over your EPK, having the rest of the band go over it, even friends and family. Listen to their feedback and put your best foot forward.

Your EPK is your passport to publicity. It is your chance to show the industry (and the world) what you and your band are all about. Don’t wait—get started on your EPK today!